Vadodara, India(November 1,2014):In a bid to raise road safety awareness across various road users, Nissan Safety Driving Forum (NSDF) is being extended to more cities across India. NSDF is Nissan’s global initiative and the company is hoping to reach 100,000 more road users in the third phase of this activity in India. This time, NSDF will visit eight more cities across seven states.
The program initiated its season III In Chandigarh, Jaipur, Jalandharearlier this month and is moving to Vadodara and will cover cities that include Nagpur, Vizag, Mangalore, Kochi and Chennai.
NSDF is part of Nissan’s ‘Blue Citizenship’ global social responsibility platform, under which the company addresses various issues that affect road users, including fatalities on the road.NSDF, which is one of the cogs in this wheel, is an innovative way to help people realize the importance of safety while driving or even as a pedestrian.
“The Nissan Safety Driving Forum helps drivers as well as passengers to reflect on their perception of safety while driving. We at Nissan follow our global vision to not only develop exciting and innovative products, but also to enrich peoples’ lives through sustainable social development of which NSDF is a shining example,” said Mr. Guillaume Sicard – President, Nissan India Operations.
Visitors to the In-orbit MallinVadodara, today and tomorrow,will have the opportunity to visit the NSDF zone, where they can learn the importance of safety features like seatbelts and airbags through specially designed simulators and panel displays.
A rollover simulator, comprising of an actual Nissan Micra, recreates a safe rollover situation to demonstrate the importance of wearing seatbelts while in a car. A separate airbag simulator, comprising of a driver seat – steering wheel set up,displays how an airbag inflates in the event of a frontal impact by simulating crash conditions. In addition to these, visitors can also try their hands at
a safety driving simulator that imparts safe driving techniques to users.
”Our aim and conviction is to educate people on road safety through tangible methods like simulators, not just in theory. In this phase, we have increased the number of cities for reach. We have invested INR 130 million in NSDF in India so far,” Sicard added.
In its previous two phases more than 70,000 peopleattended the Nissan Safety Driving Forum. Blue Citizenship: Blue Citizenship is the commitment of Nissan Motor Co., Ltd. to realize our vision of Enriching People’s Lives. We commit to our customers, shareholders, employees and the communities where we do business to deliver engaging, valuable and sustainable mobility for all. Through our business
activities, we aim to create economic value and to actively contribute towards the development of a sustainable society.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India
has a portfolio of two brands, Nissan and Datsun. NMIPL registered sales of 38,217 units in FY 2013. For more information, visit www.nissan.in.